Design is the process of aligning desire and constraint. Somewhere in that process trade offs will inevitably be made. We can’t have it all and we have to compromise in some way. Learning how to compromise is hard enough for individuals. Now try it in a group where the desires of others can appear arbitrary and unaccounted for.
Groups that find ways to productively compromise are at an advantage to groups that cannot. Those groups can make better decisions, can make them faster and a much more likely to follow through.